Seize The Glimpz



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It is often said that a picture is worth a thousand words.  Combine pictures with video, text and a litany of other emerging forms of communication with the ability to reveal patterns in behavior or uncover consumer emotions and you have the essence of GlimpzIt.   GlimpzIt describes itself as your AI marketing assistant. Yet it […] Read More

Customer Insights: Gotta Catch ‘em All!



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I’m a market research professional and a frequent early adopter of whatever the latest tech craze happens to be. The undisputed consumer craze of Summer, 2016 – Pokemon Go – has not only provided me with hours of entertainment, but also some valuable lessons that could be applied to market research. Pokemon Go’s rampant popularity […] Read More

Eruptive Collaboration



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Let’s begin this installment of Transform with a series of questions. Have you ever found yourself in a situation where there is research you would like to implement, but you don’t have the budget to do so? Do you believe that the issues you would like to explore further are relevant to others in your […] Read More

How Long is Too Long for a Mobile Survey?



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Our world is becoming increasingly mobile: as consumers, we all access and share information in new ways. Smartphone penetration and use are increasing at such a fast pace that smartphones are quickly overtaking PCs as the primary way to connect to the internet, particularly among younger consumers, and in developing markets. Clearly, the market research […] Read More

Zappruption



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This installment of Transform represents the beginning of a shift in focus for the blog.  Over the past 18 months, I shared conversations with transformative CEOs meeting the challenge of a disruptive market by understanding and adapting to those disruptions.   This blog post begins an exploration of the firms causing disruption in the market.  We […] Read More

5 Tips for Making the Most of Mobile In-the-moment Research



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The world is not moving to mobile. It has already moved there.  While this is common knowledge, the research industry has yet to act on it. Two-thirds of SSI’s client questionnaires (that is, traditional survey questionnaires) are not mobile friendly, so respondents on mobile devices cannot give their opinions. The industry as a whole has […] Read More